Privacy Policy

Last Updated: July 15, 2026

Novacom Consulting (“Novacom Consulting,” “we,” “us,” or “our”) operates the website located at www.novacomconsulting.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information when you visit or interact with our Site.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

a. Information You Voluntarily Provide

If you choose to contact us through a form on our Site (powered by Gravity Forms), we collect the information you submit, which may include your name, email address, phone number, and any message or details you provide. This information is submitted voluntarily by you and is only collected when you choose to fill out and submit a form.

b. Information Collected Automatically

Like most websites, we use analytics and tracking tools that automatically collect certain information about your visit, including:

  • Google Analytics 4 (GA4): Collects data about how visitors use our Site, such as pages viewed, time on site, device and browser type, approximate geographic location, and referral source. We have Google Signals enabled, which allows Google to associate this activity with signed-in Google account data for reporting purposes such as cross-device tracking and demographic/interest reporting.
  • Google Search Console: Provides us with data about how our Site appears in Google Search results, including search queries, click-through rates, and indexing status. This tool does not collect personal information about individual visitors.
  • Microsoft Clarity: Collects behavioral analytics such as session recordings, heatmaps, clicks, and scrolling behavior to help us understand how visitors interact with our Site.

We do not use any of the above tools, or any data collected through them, for advertising or ad-targeting purposes. Novacom Consulting does not run advertising or marketing campaigns that make use of this data.

2. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies (such as those used by GA4 and Microsoft Clarity) to collect the automatic information described above.

When you first visit our Site, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You may change your cookie preferences at any time through the cookie banner tool or through your browser settings. Please note that declining certain cookies may affect the functionality of analytics tools but will not affect your ability to use the core content and features of the Site.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to inquiries and messages submitted through our contact form(s)
  • To understand how visitors use our Site so we can improve its content, structure, and performance
  • To monitor and maintain the security and proper functioning of our Site
  • To understand our Site’s visibility and performance in search engine results

We do not sell your personal information. We do not use the information we collect for advertising, ad-targeting, or marketing campaign purposes.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share information in the following limited circumstances:

  • Service Providers: We use third-party service providers to operate our Site and analyze its performance, including:
    • WP Engine (website hosting) — all data submitted through or collected by the Site is stored on WP Engine’s servers.
    • Gravity Forms (form processing plugin) — processes form submissions on our behalf.
    • Google (Google Analytics 4, Google Search Console, and Google Signals) — collects and processes analytics data as described above.
    • Microsoft (Microsoft Clarity) — collects and processes behavioral analytics data as described above.
    • Google Gmail — contact form submissions made through Gravity Forms are automatically forwarded via email to a Gmail address for our internal review and response. As a result, submitted form data is also stored on Google’s servers as part of our email records.
  • Legal Requirements: We may disclose your information if required to do so by law, or in response to valid requests by public authorities.
  • Business Transfers: If Novacom Consulting is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

5. Data Retention

Information submitted through our contact form(s) is retained indefinitely, both within our Gravity Forms database (hosted on WP Engine’s servers) and within the Gmail account to which submissions are forwarded. We retain this information to maintain records of inquiries and correspondence. If you would like your submitted information deleted, you may contact us using the information in the “Contact Us” section below, and we will make reasonable efforts to honor your request.

Analytics data collected through GA4, Search Console, and Microsoft Clarity is retained according to each respective provider’s standard data retention settings.

6. Children’s Privacy

Our Site and services are not directed to children, and we do not knowingly collect personal information from children of any age. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us using the information below.

7. Your Privacy Rights

Novacom Consulting is based in, and primarily serves clients in, the United States, with a particular focus on eastern Pennsylvania. Depending on your state of residence, you may have certain rights regarding your personal information, which may include the right to request access to, correction of, or deletion of your personal information, and the right to opt out of certain types of data processing.

If you wish to exercise any privacy rights that may apply to you, please contact us using the information in the “Contact Us” section below, and we will respond in accordance with applicable law.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Security

We take reasonable measures, including relying on the security infrastructure provided by WP Engine, to help protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Novacom Consulting
Email: info@novacomconsulting.com
Website: www.novacomconsulting.com